sexta-feira, 27 de junho de 2014

Advertising a new arrival

The arrival of a new cruise ship into service is for any cruise line's marketing department a massive task which involves many different phases of advertising and often different methods.
When a ship is as CANBERRA as popular was with her passengers  it is obvious that much of that effort would be introducing them to ORIANA the ship which would ultimately be her successor, to ensure that they would continue to cruise with P&O when The Great White Whale was gone.
A rather interesting way P&O did this was by using dining room menus more specifically the covers being adorned with a computer generated image of ORIANA on the front menu and some information and technical details about the ship 
Below is one such menu dated 2nd May 1994.



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