Advertising a new arrival

The arrival of a new cruise ship into service is for any cruise line's marketing department a massive task which involves many different phases of advertising and often different methods.
When a ship is as CANBERRA as popular was with her passengers  it is obvious that much of that effort would be introducing them to ORIANA the ship which would ultimately be her successor, to ensure that they would continue to cruise with P&O when The Great White Whale was gone.
A rather interesting way P&O did this was by using dining room menus more specifically the covers being adorned with a computer generated image of ORIANA on the front menu and some information and technical details about the ship 
Below is one such menu dated 2nd May 1994.

ORIANA the video star

Like many subjects ships and shipspotting features in many videos on video shareing sites such as Youtube and of those many feature our very own ORIANA one such video is featured below and shows ORIANA departing Geiranger, Norway on the 12th June 2012  and was filmed from the then brand new AIDA MAR.  It offers a great view of the ship as slides serenely past the AIDA MAR and even features the authors and founder of this blog among the passengers standing above the bridge forward of the Oasis Spa and Hair Salon.

 Meanwhile back in the present today sees ORIANA returning to one of P&O's favourite ports of call Funchal in Madeira and makes the second Portuguese call in so many days having sailed from Lisbon on Monday.

ORIANA's passangers watch the approch to the Ponte 25 de Abril (25th of April Bridge) departing Lisbon.

Webcams showing ORIANA in Funchal.

ORIANA is due to depart Funchal at 17:30  when she sails for La Palma.