quarta-feira, 25 de fevereiro de 2015

Countdown to ORIANA - Selling ORIANA to her public

For passengers embarking on a cruise often "the first port of call" as it were is the cruise brochure where descriptions are often given for what the passengers can expect on board and a full list of the cruises to tempt the both experinced and cruise and those who are new to cruising.
Particularly in the mid 1990's when the use of the internet was limited, a brochure picked up from a travel agents or sent directly from the cruise line was the only way to plan a cruise and it was also a perfect way to introduce ORIANA.
Featuring its own logo which became so iconic of ORIANA herself it appears on much of the Maiden voyage/season souvenirs which were available on board and would later be reused for AURORA 5 years later.
To begin with the brochure draws the attention to the fact that ORIANA is designed for the British market a selling point which set her apart from all new other new builds at that time.
Using concept art drawn up during her design stage the potential passengers are guided around ORIANA's public spaces from the Crystal Pool on the lido deck proudly procliamed as the largest on board any cruise ship, to the various bars, lounges and Restaurants.


While ORIANA had been designed to have an affinity with CANBERRA it was a matter of course that there would be marked differences between the two, ORIANA's role of full time cruise liner contrasted vastly with the liner service CANBERRA had been designed for over 3 decades before, so the brochure talks about the ways P&O had ensured there would be a sense of continuity between the two ships including the appointment of  Commodore Ian Gibb as ORIANA's first master, a familer face to passengers fond of CANBERRA.
On board CANBERRA there was also publicity for ORIANA being put into action with the new flagship being shown on menus, P&O certainly was making every possible effort to ensure that the venerable liner's
eventual successor would be well received by her future passengers.

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