segunda-feira, 15 de julho de 2019

ORIANA's future: A lack of organisation?

With less than a month left in P&O service we take a look at the apparent lack of organisation  on the part of ORIANA's new owner/operator Astro Ocean International Cruise Line.
Despite a large press event in May to announce the new company's overriding goal of being a high end cruise brand for the Domestic Chinese market, alongside ORIANA's new look in the guise of PIANO LAND.
PIANO LAND revealed
 Despite the brand launching later this year with "PIANO LAND" debuting in late September/early October there seems to be a complete lack of organisation from the company in nearly every aspect of it's operations from we can glance it is the polar oppositeo f the years of careful planning which led up to her introduction into P&O's service in April 1995.
For a new a new ship being touted as "PIANO LAND" The First Ship for Astro Ocean Cruises, has been designed exclusively for Chinese National Guests" it seems that infomation has failed to reach the company's marketing/sales department as there appears to be no company website no booking infomation or even itineraries other than the fact, as mentioned before, that she will be home ported in Xiamen and at some point will also be cruising out of Hong Kong,  in fact beyond the occasioanl advert showing her impending arrival there has been very little in the way of marketing, the domestic Chinese market is famous being almost non-existent yet Astro Ocean Cruise is seemingly doing very little to change that.
 Cruise ship operations from the Deck departement to the engineering, hotel services and house keeping, maintenance are a large undertaking on every level so Astro Ocean Cruise as a start up company have decided not to bother itself with such things instead out sourcing all on board operations to V.Ships part of the V group of marine management companies.
However they to seem to be having problems of their own as with less than 3 months to go until  PIANO LAND  launches there are still 91 on board vacanices including those for 2nd Officer, 3rd Officer, and perhaps most worryingly for Ships Master, despite a start date for that position as June 2019  as of writing the vacancy is still live on the V.Ships website.
With less than one month left in P&O service there are still 91 vacanices for ORIANA/PIANO LAND
Elsewhere the decidely unhelpful Sea Cruise UK, an production company has joined with Astro Ocean Cruise to provide performers for the planned production shows on board, having held casting auditons back in May for the company at present they are busy prepaing costumes and being completely amazed by the beauty that is PIANO LAND.
Posting the following on social media.






Yes ORIANA is super special shame P&O doesn't see it.
Also using the power of social media Sea Cruise UK took to advertising for Astro Ocean Cruise for Stage and production manager, Sound Tech, Light Tech, Stage Staff among others and for the first time giving some contact details for the company : kun.zhao@astro-ocean.cn and
li.lai@astro-ocean.cn respectivly.
So where does all the leave ORIANA herself? We can not really say if the company continues being as blasé as it is at present the venture will be very short lived and at sometime in the future perhaps she may yet return to European waters under new ownership.

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